VPS
DROVER INSIGHTS · PROPOSAL · V01 · 2/27/2026

VANGUARD
PROPERTY
SERVICES

Prepared for: Jay — Vanguard Property Services
Prepared by: Kyle Soria — Drover Insights
Service Area: Greater Orange County + Surrounding Counties
Contact: (562) 329-4939 · kyle@droverinsights.com
One-Time Total $4,500 4 services
Monthly Retainer $1,500 3 services / mo
Est. Launch 45 Days to live
Proposal Progress
10%
01
/01 — Executive Summary

VENDOR-READY
FROM DAY ONE.

VPS is ready to win more multifamily work — but is missing the one thing procurement and operations teams require before vendor approval: a credible, consistent online presence and brand baseline.

✓ This proposal builds a premium, minimal, vendor-ready foundation designed to make VPS easier to approve, increase trust at first glance, and convert site traffic into calls and bid requests.
What this proposal delivers
01/
Web Presence
Clean, fast, mobile-friendly one-page website. Multifamily-focused copy with clear CTAs, license display, and warranty language.
02/
Brand Identity
Logo system usable across proposals, invoices, vendor packets, uniforms, and digital profiles. Looks legitimate everywhere.
03/
Local Discovery
Google Business Profile setup for Search + Maps visibility aligned with GBP policy. Increases approachability for PM decision-makers.
04/
Sales Pipeline
Outreach OS + LinkedIn + SEO retainer services to grow and sustain vendor relationships with property management groups.
Full scope, timeline, and investment outlined in sections /04–/07 →
02
/02 — Goals + Definition of Success

WHAT WINNING
LOOKS LIKE.

Vendor approval is the primary goal. Every deliverable is designed to reduce friction with property management procurement teams.

Primary Goal
ℹ Build a vendor-ready brand and web footprint that supports approval and accelerates trust with property management decision-makers.
Definition of Success — Within 45 Days
  • A professional one-page website with clear multifamily positioning, services, warranties, and conversion CTAs (call + request a bid).
  • A consistent logo and brand baseline usable across proposals, invoices, vendor packets, uniforms, signage, and digital profiles.
  • A credibility-first "vendor-ready" presentation: license number, service area, warranties, and process standards clearly documented.
  • A complete and policy-aligned Google Business Profile to increase local discovery (GBP).
What Vendor Teams Typically Look For
A/
Identity + Contact
Clear company identity with direct contact details, owner/operator name, and service area confirmed on the website.
B/
License + Compliance
Proof of licensing. CA Contractor License #1132904 displayed with a CSLB verify link. W-9, COI availability listed.
C/
Professional Docs
Clean proposals, predictable communication, and organized jobsite standards. Collateral that matches online presence.
D/
Scheduling + Coordination
Responsive scheduling, tenant/resident coordination process documented. Reduces risk perception for property managers.
⚠ We position VPS to meet these expectations without over-claiming. All trust signals are client-provided and verifiable.
03
/03 — Brand + Messaging Foundation

POSITIONING +
KEY MESSAGES.

How VPS should be perceived by property management procurement and operations teams. Every word on the website and collateral follows this framework.

Core Positioning Statement
"MULTIFAMILY-FIRST WINDOW AND EXTERIOR SOLUTIONS — RELIABLE, REPEATABLE, AND EASY TO WORK WITH."
Focus: Property managers want fewer headaches, faster turnarounds, and consistent outcomes across many units.
Key Messages (Website + Collateral)
Multifamily Specialization Window repair/replacement, retrofit windows, and garage door replacements for apartment communities.
Operational Professionalism Tenant coordination, documentation, clean work areas, clear scope and change control. (Positioning language — not a performance claim.)
Warranty Clarity 5-year material + 1-year craftsmanship. (Client-provided.)
Capacity Signal 500+ units completed in last 12 months. (Client-provided.)
Service Coverage Greater Orange County; surrounding counties depending on project. (Client-provided.)
Trust Signals We Will Highlight
  • License number listed with a "Verify here" reference to CSLB license check. CA LIC #1132904.
  • Warranty language presented plainly. 5-year material + 1-year craftsmanship (Client-provided).
  • Multifamily workflow section — coordination, access scheduling, documentation, cleanup.
  • Clear scope boundaries and service categories to reduce procurement friction.
  • Professional brand consistency across website, GBP, and printed collateral.
  • Secure HTTPS/SSL site delivery — baseline expectation for vendor credibility.
04
/04 — Scope of Work

FULL SERVICE
MENU.

All seven services have been selected for this engagement. One-time services are foundational; monthly services are no-minimum retainers that can be adjusted at any time.

A — One-Time Services
01/
Website Design + Build SELECTED
One scrolling page, responsive, Webflow build. HTTPS/SSL. Baseline SEO setup. Page title + meta. Click-to-call, click-to-email, "Request a Bid" form. Vendor-ready section: license, warranties, service area, onboarding docs checklist. Launch handoff + training.

$3,000
02/
Logo Development SELECTED
Discovery intake on style, colors, and usage needs. Initial concepts + 2 revision rounds. All standard formats for print + web (vector + raster). Icon mark where applicable. Usage basics guide.

$500
03/
Brochure + Business Cards SELECTED
One brochure layout (print + PDF) designed for property managers. Business card design aligned to logo system. Print-ready files + digital PDF versions. Copy polished — no hype, no guarantees.

$500
04/
GBP Optimization + Setup SELECTED
Claim/add profile, support verification. Optimize core fields: name, categories, services, service area, hours, description. Add initial photos. Tracking links + lightweight update workflow. Review request guidance.

$500
B — Monthly Services (No 3-Month Minimum)
05/
Sales Outreach OS SELECTED
ICP development (PM groups, apartment communities, portfolio operators). Prospecting system: list building + outreach sequencing. Lead nurturing cadence. Monthly review + iteration. No spam, no false urgency.

$500/mo
06/
LinkedIn Management SELECTED
Profile + positioning cleanup. Content support: vendor-trust posts with minimal, professional tone. Connection strategy aligned to ICP (property managers, regional managers, maintenance leaders). Light reporting.

$200/mo
07/
Light SEO Optimization SELECTED
Monthly on-page refinements (titles, headings, internal linking). Local SEO enhancements: service-area language, trust content. Technical checks + fixes within scope. Monthly summary of updates.

$800/mo
—
Monthly Total
Sales Outreach OS + LinkedIn + SEO combined retainer. No minimums. Cancel or pause any time with 30-day notice.

$1,500/mo
05
/05 — Recommended Starting Path + Roadmap

THREE-PHASE
ROLLOUT.

The full suite has been selected. This is the recommended sequencing to get maximum impact at each phase without overloading intake or delivery.

01 Days 0–45
Foundation Phase — Website + Logo + GBP
Core vendor credibility built. Website launched with clear multifamily positioning and conversion CTAs. Logo system delivered in all formats. GBP claimed, verified, and optimized. VPS is now findable and approvable.

Website $3,000 Logo $500 GBP $500
02 As Needed
Collateral Phase — Brochure + Business Cards
Leave-behind materials for vendor packets and in-person property manager meetings. Brochure aligned to website messaging. Cards aligned to logo system. Print-ready + digital PDF.

Brochure + Cards $500
03 Monthly
Growth Phase — SEO + LinkedIn + Sales Outreach OS
Month-to-month retainer services activated once foundation is live. SEO compounds over time. LinkedIn builds relationships with target ICP. Outreach OS drives proactive pipeline with property management decision-makers.

Light SEO $800/mo LinkedIn $200/mo Sales Outreach OS $500/mo
ℹ Monthly services can start concurrent with Phase 1 or be activated after site launch — whichever makes sense for VPS's current bandwidth and lead pipeline goals.
06
/06 — Timeline + Milestones

DELIVERY
SCHEDULE.

Estimated delivery windows for all selected services. Timeline begins from receipt of deposit and kickoff call completion.

Logo ~20 days from kickoff
Website ~30–45 days from kickoff
GBP Setup 7–14 days (depends on Google verification timing)
Brochure + Cards ~14 days after logo approval
Monthly Services Start concurrent or at site launch — client's choice
Milestone Breakdown
D 0–3 Kickoff
Kickoff + Intake
Collect: services list, warranty wording, license number, service area, contact details, brand preferences, any existing assets or photos. Kickoff call scheduled within 2–3 business days of deposit.
D 4–20 Logo
Logo Development (~20 Days)
Initial concepts delivered → 2 revision rounds → final files in all formats. Review/approval required within 2 business days per round to stay on schedule.
D 7–50 Website
Website Build (30–45 Days)
Sitemap + sections finalized → copy + layout approval → Webflow build + SSL/HTTPS config → baseline SEO setup → QA + launch + handoff with editor access and training.
D 7–21 GBP
GBP Setup (Parallel — 7–14 Days)
Claim/verification steps depend on Google's process. Profile optimization, photos, and tracking setup completed once verified. Timeline cannot be guaranteed due to Google's verification timeline.
Post L Collateral
Brochure + Cards (~14 Days Post-Logo)
Designed after logo approval to ensure brand consistency. Print-ready files + digital PDF delivered. Aligned to website messaging for seamless vendor packet experience.
⚠ Review/approval turnaround from VPS within 2 business days per round is required to maintain all estimated delivery windows.
07
/07 — Investment + Pricing

FULL SUITE
INVESTMENT.

All seven services selected. One-time services billed at 50% upfront / 50% on delivery. Monthly services billed monthly with no minimum commitment.

One-Time Services
Type Service Price
One-Time Website Design + Build (One-Page, Webflow, SEO Baseline) SELECTED $3,000
One-Time Logo Development (2 Revisions, All Formats) SELECTED $500
One-Time Brochure + Business Card Design SELECTED $500
One-Time GBP Optimization + Setup SELECTED $500
One-Time Subtotal $4,500
Deposit Due Now (50%) $2,250
Balance Due at Delivery (50%) $2,250
Monthly Services
Type Service Price
Monthly Sales Outreach OS (ICP, Prospecting, Lead Nurturing) SELECTED $500/mo
Monthly LinkedIn Management SELECTED $200/mo
Monthly Light SEO Optimization SELECTED $800/mo
Monthly Subtotal $1,500 / mo
Minimum Commitment NONE
08
/08 — Assumptions + Client Responsibilities

WHAT WE
NEED FROM YOU.

To stay on schedule and deliver accurately, VPS provides the following. All compliance-sensitive items are provided by the client and approved before publication.

Assumptions
  • VPS will provide accurate legal business details and approve final wording for all compliance-sensitive items (license, warranties, service descriptions).
  • Compliance or onboarding documents referenced on the site (W-9, COI, etc.) are provided by VPS. Drover Insights does not generate legal documents.
  • License number is client-provided and should be verified via CSLB license check. CA Contractor License #1132904.
Client Responsibilities (To Stay On Schedule)
Contact Details Phone, email, address, owner name, and preferred contact routing confirmed before build begins.
Photos / Assets Any allowable jobsite photos (smartphone OK), team photos, or existing branded assets. If none available, we proceed minimal.
Vendor Doc List Availability list of onboarding docs (W-9, insurance certificate, invoice format preferences) for website "vendor-ready" section.
Review Turnaround Copy and design approvals within 2 business days per round. Required to maintain all estimated delivery timelines.
ℹ No before/after photos are required. We position VPS on process clarity, warranty details, and documentation readiness — not imagery.
09
/09 — Risk + Expectation Management

WHAT WE WON'T
PROMISE.

We run an honest engagement. The following items are outside our control or require reasonable expectation-setting before work begins.

⚠ No SEO rankings or lead volume guarantees. Baseline SEO is foundational best practice. Ongoing SEO is iterative and results vary by market, competition, and content quality.
⚠ No vendor approval guarantees. We improve credibility signals and reduce procurement friction — but each property management group's approval requirements differ.
⚠ No spam tactics for outreach. Sales Outreach OS is relationship-based. Outcomes depend on list quality, offer clarity, responsiveness, and market conditions.
Known Constraints + Mitigations
No Before/After Photos We emphasize process clarity, warranties, and documentation readiness instead. Credibility without imagery.
GBP Verification Timing GBP verification timeline is controlled by Google. We support all steps, but cannot guarantee completion dates.
Search Display Outcomes Google emphasizes helpful, user-first content. We follow guidance but do not control search display or ranking outcomes.
Client Review Delays Delays in approval turnaround will shift estimated delivery dates proportionally. 2-business-day response windows apply.
10
/10 — Next Steps + Acceptance

READY TO
MOVE.

Three steps to kick off. Sign, deposit, call — and we're building within the week.

01Select
Confirm Selected Services Below
All seven services are pre-selected. Review and adjust if needed by clicking the checkboxes.
02Sign
Sign and Return Acceptance
Complete the authorization block below and return to kyle@droverinsights.com or call (562) 329-4939.
03Go
Pay Deposit + Schedule Kickoff
50% deposit initiates the engagement. Kickoff call scheduled within 2–3 business days of deposit receipt.
Selected Services (Interactive — Click to Toggle)
One-Time Services
✓
Website (One-Page) — $3,000
✓
Logo — $500
✓
Brochure + Business Cards — $500
✓
GBP Setup — $500
Monthly Services
✓
Sales Outreach OS — $500/mo
✓
LinkedIn Management — $200/mo
✓
Light SEO Optimization — $800/mo
Monthly Start Date
One-Time Subtotal $4,500
Deposit Due Now (50%) $2,250
Balance Due at Delivery (50%) $2,250
Monthly Retainer $1,500/mo
Authorization
Client — Vanguard Property Services
Prepared By — Drover Insights
Questions? Contact Drover Insights
Kyle Soria  ·  (562) 329-4939  ·  kyle@droverinsights.com